How to Start and Scale a Clothing Boutique (The REAL Way)

Heather Blankenship is catching up with her childhood bestie, Amber Mooneyham - and let’s just say, this convo has everything.

We’re talking 13 years of running a women’s boutique (and the not-so-glamorous reality behind the “cute clothes all day” fantasy). Amber spills on slow season stress, wild buying trips to market, and why she cheers on her competition instead of seeing them as rivals. Then… we get personal. Like really personal. From the premature birth of her twin boys to Peyton’s cerebral palsy diagnosis, Amber opens up about the hard stuff, the unexpected joy, and the family that’s been her rock through it all (including a sister who basically became Super Aunt and a husband who’s pure zen).

You’ll leave inspired, smiling, and maybe feeling like you just made two new friends yourself.

Chapters:

00:00 - Intro

02:00 - The Reality of Owning a Boutique

12:05 - The Entrepreneurial Journey: Highs and Lows

18:16 - The Importance of Competition and Community

23:40 - Amber’s Personal Story: Faith and Motherhood

28:56 - The Role of a Supportive Partner

Join Our Women's Mastermind: https://woman.heatherblankenship.com/

Amber’s Boutique’s Instagram: https://www.instagram.com/thesnootyowl/

Amber’s Instagram: https://www.instagram.com/ambermooneyham/

Heather’s Instagram: https://www.instagram.com/heatherblankenshipx3